Reduced ticket prices at King's Head Theatre
Friday 16 February 2018
London Fringe - Tickets
Islington's King's Head Theatre announces that it will be offering reduced ticket prices, for the under-30s and the unwaged, starting at just £5.
Image by King's Head Theatre
With the price of West End tickets spiralling inexorably ever-upwards, it's refreshing and commendable to see a venue taking steps to make a visit to the theatre more affordable, especially for those least able to pay.
Islington's King's Head Theatre has today announced two pricing initiatives - 'Tenner Tuesdays' and 'Hi Five' - that will see ticket prices starting from just £5.
'Tenner Tuesdays' will offer £10 tickets to under-30s on Tuesday evening performances, and 'Hi Five' will offer £5 tickets to the unwaged on Sunday matinee performances.
The new ticket prices will apply to select productions in 2018 starting with Charles Court Opera's The Mikado, with further productions to be announced.
Islington, despite being generally recognised as one of the more affluent London boroughs, has a wide disparity in wages, with nearly 10% of working age residents claiming out of work benefits.
Nearly 45% of the Borough is also under the age of 30 - 7% over the national average.
So, the initiative announced today should help in attracting wider audiences to the theatre.
Executive Director, Fiona English, said:
"The King's Head Theatre has long been among the most ethically and socially responsible fringe theatres in the UK.
We were the first to introduce an in-house Equity agreement to ensure actors that work with us are paid a fair wage and, more recently, introduced a gender policy which pledges that at least half of all creatives we employ to work on our productions will identify as non-male.
I am delighted to announce that we are taking steps to increase the accessibility of our venue to young people and the unwaged with these new ticket prices."
Artistic Director Adam Spreadbury-Maher added:
"At the King's Head Theatre, we pride ourselves on artistic excellence and our unapologetically broad programme of work.
I believe it is vital that the diversity of our audience reflects the diversity of the work we present onstage and hope that the introduction of these new ticket prices means we will welcome new audience members through our doors for the first time in 2018 to enjoy the exciting, challenging and varied productions we have coming up."
About the theatre
The King's Head Theatre is a well-known and much-loved Islington landmark, now verging on its 50th anniversary having been established in 1970.
One of the most ethically and socially responsible fringe theatres in the UK, it is known for its challenging work and support of young artists.
Last year 116,151 audience members saw a show: 44,607 at the 110-seater home on Upper Street and 71,544 elsewhere.
At the venue last year there were 774 performances of 95 different shows.
The theatre is committed to fighting prejudice through the work it stages, the artists and staff it works with and by producing work for minority audience groups.
The venue also believes in fair pay for all on the fringe, and creates accessible routes for early career artists to stage their work.
The King's Head is also on the move - subject to a fundraising campaign, it plans to move into a custom-built space in the heart of Islington Square, directly behind its current home, securing the future of the venue for generations to come.
King's Head Theatre
Tenner Tuesdays - £10 tickets to under-30s on Tuesday evenings
Hi Five - £5 tickets to the unwaged on Sunday matinees
(Note: apply to select productions)