The Great Gatsby is longest running immersive show

Monday 30 July 2018


The Guild of Misrule's extraordinary retelling of F. Scott Fitzgerald's iconic novel has become the longest running immersive production in the UK.
The Great Gatsby at a secret location

Image: The Guild Of Misrule

The Great Gatsby has become the longest running immersive production in the UK.

Since opening its secret door back in December 2015, across the roof of an empty pub in York, the Gatsby phenomenon has kept growing and growing, and shows no sign of slowing down.

The Guild of Misrule's extraordinary retelling of F. Scott Fitzgerald's iconic novel continues to invite audiences into the decadent world of 1920s jazz and excess.

It has also extended its run until 31 December 2018, which still gives you time to experience it if you haven't managed to catch it yet.

This unique immersive theatrical experience has proved immensely popular and, by public demand, has continually extended since it first opened Gatsby's Drugstore on 1st June 2017.

This longevity has seen the show encounter new challenges, maintaining a strong presence at the forefront of the development of immersive theatre, and becoming one of the industry leaders in finding ways to allow this ever-changing genre to continue to grow.

First conceived in 2015 when director Alexander Wright and producer Brian Hook were running The Fleeting Arms - a pop arts and community pub in an abandoned building in York - the journey of this production has been remarkable.

The following year the show ran again in York with a parallel production in Sheffield in partnership with Theatre Deli.

The Great Gatsby first came to London as part of VAULT Festival in 2017 and sold out before the show opened.

Since then the show has run in Wales in co-production with Theatr Clwyd, at Halifax's Square Chapel, and the august surroundings of Castle Howard in North Yorkshire.

All while the show has played night after night in London, inviting audiences in to the hedonistic world of F Scott Fitzgerald's extraordinary tale.

With this long run has come some incredible facts.

Since first opening its doors, The Great Gatsby cast and audiences have: said 11,076,000 scripted words in the drugstore, served 52,555 shots of gin, used 2114 meters of cable, said 'Old Sport' 9,088 times, drunk 2,176 bottles of champagne, held 284 performances in the drugstore and 525 performances worldwide, been watched by 38,000 plus people and 75,000 plus people worldwide, contributed £303,323.67 in taxes to the economy by London run, spent 598.5 hours of stage time at Gatsby's Drugstore, been on stage for 1,102.5 hours in total, employed 64 people (32 female, 32 male).

The Great Gatsby allows audiences to fully immerse themselves into the world of Jay Gatsby and the glamour of the Roaring 20s.

With cocktails, dancing and scandal, this heart-racing adaptation of this seminal jazz-age story puts the audience at the heart of the action.

Producer Brian Hook said ...

"Whenever we make a show at The Guild of Misrule, we look to tell a story in the most exciting and visceral way possible.

With our iteration of The Great Gatsby, the plan was simple: take the rich fusion of dancing, sex, lust, hate, passion and greed, hot jazz and a never- quenched thirst for excess, and then explode that narrative over an entire building.

Gatsby has proved itself to be a phenomenon, inviting our audiences directly in to an experience, something they can get dressed up for and throw themselves into, and we are damn proud of every audience member who accepts Mr Gatsby's invitation to join his little parties.

For us, creating work is always about how to best tell incredible stories, and how to invite our audiences in to the heart of that world.

The Great Gatsby has proved to be an incredible invitation.

Listing information is given below and, for a flavour of what the show has in store, here's the 2017 trailer ...


Following the phenomenal sold out Vault Festival run, the party continues …

It’s the roaring twenties - an era of bootleg liquor, red hot jazz and hedonistic pleasures.

Jay Gatsby has invited you to one of his infamous parties and that's not an invite you want to turn down.

Step into a heart-racing immersive adaptation of F Scott Fitzgerald’s seminal jazz-age novel which puts you in the heart of the action.

Slip on your dancing shoes and watch the story unfold around you in this unique theatrical performance.

The cocktails are flowing, the music is playing, the party is in full swing and there's the chance of more than a little scandal.

Immerse yourself in one of the greatest stories of the 20th Century.

Dressing-up encouraged.


Jay Gatsby - Max Krupski

Nick Carraway - Michael Lambourne

Jordan Baker - Holly Beasley-Garrigan

Daisy Buchanan - Ivy Corbin

Tom Buchanan - Sam Donnelly

Myrtle Wilson - Jessica Guise

George Wilson - Toby Gordon

Lucille - Charlie Burt

Rosy Rosenthal - Samuel Hunt

Joey - James Lawrence


Author: F Scott Fitzgerald, adapted by Alexander Wright
Director: Alexander Wright
Designer: Casey Jay Andrews
Set designer: Vivienne Race
Choreography: Holly Beasley-Garrigan
Lighting: Rachel Sampley
Production: The Guild Of Misrule and The Immersive Ensemble


Gatsby's Drugstore
84 Long Lane


From: Thursday 1 June 2017

Closed: Monday 31 December 2018


Standard: From £38


Show website
ActDrop full listing for The Great Gatsby

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